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Goodbye, wastage.
Hello, free-flowing hair

People want clean hair. Period.

Beautiful, more lasting results for every head.
Simple and efficient.

Say “CiaoCiao” to old care routines and wasted materials and water.
Welcome your free, vibrant hair.

Our ORGÆNIC CiaoCiao product innovation is the world’s first and only formula for gently deep-cleaning any hair type.
This kind of hair will hold cuts, colors, and care for much longer—you just have to choose it.

We used to spend endless time and resources on the “Hairdresser against consumption” battle. Those days are over. Because our success is based on truly free hair. Transform the sustainability and longevity of your cut and color. We’re establishing completely new services—available to all clients, at any salon, anywhere in the world.